Helping you find new and inventive ways to increase podcast engagement is our biz. While you may have explored using Headliner to create videos and audiograms already, here are three features of the app that are worth trying out for your content.
Increase Human Connection
Scan your podcast library, you’ll probably notice a lot of cover artwork (maybe even your own) features the host’s face. While podcasting is an audio medium, it’s human nature to want to make a connection to the people we’re listening to.
Using Headliner to create audiogram videos for your podcast takes that connection a step further by enabling you to show multiple images or video along with your audio. Videos created with Headliner increase brand recognition, and visually connect the listener to you, your guests, and your podcast.
Captions Boost Podcast Engagement and SEO Rankings
Plain and simple, users are more likely to interact with your video if it includes captions. Headliner’s transcription tools make adding captions to accompany your audio or video super simple.
According to a study conducted by Verizon Media & Publicis Media, 80% of respondents said they were more likely to watch an entire video when captions are available. The same study found that 69% of users viewed videos without sound in public places, and even a surprising 25% reported viewing video without sound in private.
When using the Headliner transcription tools, you can also download the audio transcript to a .VTT file allowing you to easily publish the text from your video, so all of that juicy audio content can be scanned and indexed to help you improve your rankings in search results.
Take the Guesswork Out of Optimization
Headliner includes multiple tools that help you insure your videos are optimized to fit and perform on all of your social channels.
The time limit selector ensures that the clip you choose fits perfectly on each platform. Once you choose the intended channel, the clip size will highlight within the waveform to the perfect length. Then, you simply drag the highlight to the clip of your choice, or directly input the starting timestamp (bottom-left of the waveform).
Next, you’ll be asked to choose the aspect ratio for the specific channel, which will ensure your video is the perfect shape and size for sharing. Once you’re done customizing, your video will beautifully packaged in full HD.
