Waveform patterns are one of the most popular features added to Headliner videos, like seriously popular. More than 875,000 videos made with Headliner in the last year include waveforms.
Waveforms are popular because they immediately signal to the user that audio is playing. This is extremely important because the majority of social video is watched without sound. According to a study conducted by Verizon Media & Publicis Media, 69% of users viewed videos without sound in public places, and even a surprising 25% reported viewing video without sound in private.
Waveforms are also an easy way to add eye-catching motion to your audiogram. And since they can be as large or small as you want, positioned anywhere on the screen and displayed in pretty much any color imaginable, they offer a super customizable option for your videos.
There are currently 13 different waveform patterns available in Headliner. In order to help you continue to make the best videos possible, we’re going to take a look at the five most popular waveforms used in the last year.
Most Used Waveform Patterns in Headliner
1. Round Bars
Round Bars account for over 26% of all waveforms used in videos in the last year. Here’s the pattern used by Homophilia, hosted by Dave Holmes and Matt McConkey. Homophilia is described as a queer comedy party celebrating pop culture obsessions where LGBTQ celebrity guests are interrogated on their personal experiences with dating, sex, and love.
2. Wave
The very classic and apply named Wave pattern was the second-most used waveform pattern at 20%. In this example from Today, Explained, it is the main focus of the entire video. Today, Explained is Vox’s daily podcast hosted by Sean Rameswaram that takes a look at the most important and popular news from the day.
3. Wide Round Bars
Wide Round bars was the third most-used pattern coming in at just over 17% of videos including a waveform in the past year. Here we see it being used by History Becomes Her podcast, which is “a show about women from the past and present-day whose writing, activism, and revolutionary power changed the world as we know it.”
4. Burst
Burst is a unique waveform pattern that was used about 5.5% in the past year. In this example from Factually! with Adam Conover, we see it being used in a super unique way. While we wouldn’t immediately think that this small of a waveform would work, once you notice it, it’s an extremely fun touch to the video that leaves most of the focus on the captions. In Factually! Adam Conver “talks to exceptional experts, revealing shocking truths and thought-provoking new perspectives.”
5. Bricks
Coming in a number five is the Bricks pattern, which was used 5.4% of the time. This example from Smartless features eye-catching purple bricks. In Smartless, hosts Jason Bateman, Sean Hayes, and Will Arnett take turns surprising each other with very special mystery guests, and a hilarious interview ensues.
New to Headliner? Learn more about adding waveforms to your videos and get creating audiograms!
